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From Garden Centre to Thriving Wedding Venue: The Garden Tipi
Originally a garden centre, The Garden Tipi had huge potential as a unique wedding venue, but Oak, the owner, struggled to grow the wedding side of the business while managing other ventures. We developed a strong brand identity, optimized their digital presence, automated lead management, and launched high-ROI ad campaigns—turning The Garden Tipi into a sought-after wedding destination.
I built this system to help other venue owners grow in the same way we have at my venue..
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The Challenge
- Limited time for Oak to focus on wedding bookings and growth.
- Lack of a cohesive brand identity, with only a basic logo and colour scheme.
- No wedding brochure to showcase the venue.
- No CRM system or automated platform to manage leads and marketing.
- Unclear direction for wedding packages and pricing.
The Approach
Unclear direction for wedding packages and pricing.
- Developed bespoke wedding packages, including the introduction of a twilight wedding option.
- Collaborated closely with Oak to craft attractive packages that resonated with couples.
- Designed and refined a compelling wedding brochure.
- Streamlined and optimised the website and social media presence.
- Implemented a tailored VenueFlow system, providing a custom-built portal and mobile app for lead tracking and analytics.
- Enhanced key online profiles, including Hitched and Google My Business.
- Refreshed Instagram and Facebook accounts with consistent branding, new Instagram highlights, and a branded Linktree.
- Built a comprehensive email and SMS nurturing sequence to engage and convert leads.
- Automated lead follow-up workflows for instant engagement.
- Created a sales tracking system to monitor and convert incoming leads efficiently.
- Launched conversion-focused ad campaigns with custom-designed creatives and copy.
The Results
- Secured multiple wedding bookings directly from the initial ad campaigns, generating £21,800 in revenue from just £2,700 in spend, achieving a strong return on investment.
- Generated over 1,200 leads and numerous viewings from digital campaigns.
- Booked additional weddings through website optimisations and enhanced social media strategies, further increasing revenue by over £30,000.
- Implemented ongoing social media content strategies that consistently drive inquiries and bookings.
The Impact
Through a combination of strategic branding, tailored automation, and data-driven marketing, The Garden Tipi transformed from a venue hosting only a few weddings each year into a thriving destination with consistent bookings. The approach focused on creating scalable systems and engaging digital marketing strategies designed to sustain long-term success without relying on short-term tactics.
Client Testimonial:
In a recent interview, when asked if this was the busiest he had been with weddings, Oak responded:
"Oh yeah, 100%. I’ve never had this many viewings."
