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Lancashire’s Top Wedding Venue: From Guesswork to Growth
Before working with us, Steph and her team lacked a clear marketing strategy—no CRM, no lead tracking, and an inconsistent social media presence. We helped transform their marketing into a well-oiled, revenue-generating machine with precision lead tracking, a strong social media strategy, and high-ROI ad campaigns.
I built this system to help other venue owners grow in the same way we have at my venue..
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The Challenge
When we started working with this Lancashire venue in November 2024, Steph and her team were flying blind with their marketing. They didn’t have a CRM, which meant no way to track leads, revenue, or even figure out what was actually driving bookings. While they were getting some bookings, Steph wasn’t sure where they were coming from and was looking to get a better handle on her ad spend. No one likes throwing money at ads and hoping for the best, right?
On top of that, their wedding coordinators were managing social media—an admirable effort, but not really their wheelhouse. It was like putting someone in charge of an event when they’re not familiar with the setup. There was room for a lot more consistency and strategy.
The Approach
We jumped in and set up VenueFlow, bringing much-needed clarity to the venue’s marketing efforts. In just 15 weeks, we’ve helped Steph and her team go from blind marketing to a well-oiled, revenue-generating machine. With VenueFlow, they now track every lead, every ad, and every booking with precision. No more guesswork or missed opportunities.
We also took over their social media to ensure their brand voice was consistent and impactful. No more worrying about wedding coordinators managing posts on the side—just smooth, professional content that helps attract the right couples.
The Results
- Revenue Growth: The paid ad campaign generated an additional £98,986.10 in revenue from just £7,000 in ad spend — delivering a Return on Investment (ROI) of 1,414%.
- Operational Efficiency: The VenueFlow system streamlined operations, allowing couples to book viewings online and enabling the team to track and manage conversions effortlessly.
- Long-Term Growth: Beyond the direct revenue from ads, Craig Y Nos Castle experienced additional conversions from their optimised website and cohesive social media presence.
The Impact
The transformation has been nothing short of impressive:
- £36,990 in revenue generated in just 15 weeks
- £2,398 spent on ads, delivering a strong return on investment
- 19 venue tours directly driven by the campaigns
- 3 weddings booked, and counting
Steph now has full visibility over where her marketing dollars are going and how they’re performing. It’s a huge relief to know what’s working and what isn’t.
Client Testimonial:
“I would absolutely recommend The Wedding Marketers to other venues, and I actually already have!” – Steph, Owner
Want to hear more from Steph? Check out the interview video we recorded with her, where she dives deeper into her experience with us and the impact we’ve had on her venue’s growth.
