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Scaling Craig Y Nos Castle to Success
Despite its historic charm and stunning castle setting, Craig Y Nos Castle struggled with inconsistent branding, inefficient operations, and limited bookings. By implementing a cohesive brand identity, CRM automation, and high-ROI ad campaigns, we transformed their marketing strategy—leading to a six-figure revenue increase and long-term sustainable growth.
I built this system to help other venue owners grow in the same way we have at my venue..
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The Challenge
Before working with The Wedding Marketers, Craig Y Nos Castle faced two main challenges:
- Lack of Branding & Exposure: The venue had no clear brand identity. A mixture of inconsistent colours and fonts across social media and their website, paired with outdated, unengaging graphics, failed to capture the venue's historic charm and appeal to modern couples.
- Operational Inefficiencies: Without a Customer Relationship Management (CRM) system, the venue relied on outdated spreadsheets, making it impossible to track conversions effectively. The absence of automated viewing bookings meant every process was handled manually, leading to inefficiencies and missed opportunities.
The Approach
To transform Craig Y Nos Castle, we applied our proven Couple Conversion Strategy, focusing on:
- Brand Identity Overhaul:
- Developed a cohesive and consistent brand identity, aligning colours, fonts, and graphics across their existing website and social media platforms.
- Crafted engaging, modern visuals and messaging that highlighted the venue's historic elegance.
- Website & Social Media Optimisation:
- Optimised their recently built website by integrating key conversion elements and enhancing user experience.
- Improved social media presence to align with the new brand message and attract the right audience.
- Implementation of VenueFlow:
- Integrated our VenueFlow system, a custom-built, all-in-one venue growth engine tailored specifically for Craig Y Nos Castle.
- VenueFlow streamlined all operational and marketing processes, providing:
Automated viewing calendars for a seamless customer journey.
Brochure download forms for efficient data collection and automation.
A robust CRM for tracking leads and conversions.
- Paid Advertising Campaigns:
- Once the fundamentals were in place, we launched a targeted paid ad campaign aligned with the new branding and messaging.
- The results were immediate and impressive.
The Results
- Revenue Growth: The paid ad campaign generated an additional £98,986.10 in revenue from just £7,000 in ad spend — delivering a Return on Investment (ROI) of 1,414%.
- Operational Efficiency: The VenueFlow system streamlined operations, allowing couples to book viewings online and enabling the team to track and manage conversions effortlessly.
- Long-Term Growth: Beyond the direct revenue from ads, Craig Y Nos Castle experienced additional conversions from their optimised website and cohesive social media presence.
The Impact
- Consistent Results: Over two years of partnership, we have continued to deliver consistent growth for Craig Y Nos Castle.
- Sustained Brand Recognition: The venue now boasts a strong, recognisable brand, increasing its visibility and desirability among couples seeking a traditional castle wedding.
Client Testimonial:
"Excellent all-round service from The Wedding Marketers. Personal service with great attention to detail. Keeps in touch, updates when required, and various additions to the offering. For your all-round wedding enquiry to CRM, advertising, marketing, and social media at a great cost—you can’t beat The Wedding Marketers. Indeed, they will save you money compared to other platforms PLUS increase your business too."— Craig Y Nos Castle
